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Tattoo studio · Spain

From website form to WhatsApp chat, with an offer that converts

GPT ChatbotWordPressMake.comMeta Business Management APIMeta Developer AppsClaudeGPTGeminiDeepSeekWhatsAppInstagramFacebook Messenger
2x
offers redeemed
3
languages handled by AI (EN·ES·DE)

The problem

People who submit the form with their tattoo idea go cold before the studio follows up, and the discounts sent out go unused.

The solution

As soon as the form comes in, an automatic WhatsApp goes out with a randomly drawn discount; then an AI assistant carries on the chat in 3 languages, collects the details and keeps the lead warm until the studio takes over.

Flow diagram: form on the WordPress site with tattoo idea and reference images, Make.com drawing a random discount between 50 and 200 euros, outbound WhatsApp message via Meta Business Management API and Meta Developer App, GPT Chatbot on WhatsApp qualifying the lead, answering FAQs and booking appointments, escalation to a human when the studio is needed(opens in a new tab)
From the website form to the WhatsApp chat, with the studio as the final stepTap to enlarge

How it went

The studio gets requests from its website: interested people fill in a form with their tattoo idea and a few reference images. The problem was the gap that opens up next: the studio can't reply to everyone right away, and while they wait the lead goes cold or the discount they were offered is forgotten.

We closed that gap. As soon as the form comes in, an automated WhatsApp message goes out assigning the person a randomly drawn promotional amount: the discount becomes a small personal surprise, not a one-size-fits-all banner. From there an AI assistant replies right on WhatsApp, in the user's language (it handles English, Spanish and German): it confirms the request has arrived and that the studio is reviewing it, answers questions about styles, aftercare and how the process works, and collects the useful details (style, size, placement).

The assistant doesn't quote prices, because the studio sets those based on the project: its job is to keep the conversation alive, make the person feel looked after and gently nudge them to use the offer, until the studio takes over the lead.

The result: discounts that used to go unused are redeemed about twice as often, because someone (the AI) actually walks the person from the form to the decision.

The product behind this case: GPT Chatbot →

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Tell us about it in a couple of lines: in the first call, which is free, we'll tell you whether and how it can be done. If it can't, we'll say so.

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